The economics of moving from print to online: lose one hundred, get back eight | Monday Note October 2, 2008
Posted by Jonathan Hewett in : delicious links , trackbackFrédéric Filloux, an editor with Norwegian group Schibsted, on how the numbers don't (yet?) add up for online newspapers: "In the world’s biggest market (the US), if the goal is the online equivalent of a daily newspaper, no independent, pure player, general news website is able to achieve even half of the break-even revenue required to just stay afloat. Only big news brands, powered by (still) immense newsrooms are able to pull in decent audiences (remember, we are talking of audience goals able to support a newsroom set at a fifth of big newspaper’s)."
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