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Roy Greenslade: Journalists cannot be blamed for newspaper industry's decline | Media | guardian.co.uk October 3, 2008

Posted by Jonathan Hewett in : delicious links , trackback

"We British journalists do tend to believe that American journalism is boring and unreadable. But the interesting fact – FACT – is that the declining sales and declining profits of US and UK newspapers are roughly similar in scale despite the differences between their journalism and our journalism. Here's Farhi again:
"The problem has little to do with the reporting, packaging and selling of information. It's much bigger than that. The gravest threats include the flight of classified advertisers, the deterioration of retail advertising and the indebtedness of newspaper owners.And then he moves on to the digital revolution's major effect on the business:
"The real revelation of the internet is not what it has done to newspaper readership – it has in fact expanded it – but how it has sapped newspapers' economic lifeblood. The most serious erosion has occurred in classified advertising, which once made up more than 40% of a newspaper's revenues and more than half its profits."

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