Does online-only news narrow readers’ understanding? | The Australian October 12, 2008
Posted by Jonathan Hewett in : delicious links , trackbackThat’s what an Australian ad/comms agency suggests, drawing on its survey of 200 people:
“…by using online as an exclusive source of news people are starting to consume more information but — and this is the important point — across fewer topic areas. […]
…as consumers of news we’re becoming increasingly intelligent or knowledgeable about very niche topic areas, but from an overall perspective, our understanding of world and national events is a bit more superficial. […]
…70.1 per cent claimed that the internet allows them to avoid news topics that are not of interest. […]
…online news readers are not typically venturing outside the same few topics or information areas — 59.9 per cent tend to read information from the same sections.[…] However, 62.7 per cent of people claim that when they buy a paper they often read articles that they hadn’t intended to.”
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