Local newspapers must be 'information provider of choice' online, says industry panel — Journalism.co.uk October 17, 2008
Posted by Jonathan Hewett in : delicious links , trackbackLaura Oliver on the Journalism Leaders Forum at UCLAN:
"becoming an information hub could also help address the problem of advertising, as the 'revenue base [of newspapers] is eroding along with the newspaper's grip on its audience'.
"The general concept of ad-supported news isn't broken… it's the fact that we’re not building the audiences that the advertising community wants us to provide," said [Steve] Yelvington. […]
Offering a UK perspective, Simon Reynolds, editorial director at the Lancashire Evening Post, said the notion of a local newspaper as an information portal was 'nothing new', but that the delivery mechanisms for this information had changed.
"I do believe we have to extend our reach away from news and become a more sophisticated portal," he said.
"The press need to understand where the new revenues are going to come from and build a business model on that. We must make ourselves invaluable."
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