How to: write for the web (part 2) — Journalism.co.uk October 20, 2008
Posted by Jonathan Hewett in : delicious links , trackbackChristian Dunn, digital editor of NWN Media (N Wales and Chester), offers some solid advice on writing for the web, including the following reminders about headlines online:
"Firstly, don't use puns, metaphors or wordplay. Use your keywords in the title instead – in may not be as exciting, but it works.
Secondly, keep headlines short: evidence suggests that Google pays greatest attention to the first 60 characters of any headline and many RSS feeds cut the headline off after this too.
Google likes place names and people search for places a lot online. Google News will find it easier to pick the stories up, categorise and send out as news alerts if there is a clear location.
Finally, make sure you try different phrases to see what gets a response on your site."
Comments»
no comments yet - be the first?