How will newspapers make money in future? Shopping? Travel? Sponsored editorial? October 24, 2008
Posted by Jonathan Hewett in : delicious links , trackbackMartin Moore catalogues some of the ways The Times is trying:
"Many of them [newspapers] are, and have been for some time, looking for ways to 'monetize' their reading public (i.e. milk readers for more cash).
You can get a pretty good idea of what this means by reading todays Times. I counted 21 ads for ways in which the paper could make additional revenue (not including encouraging people to buy the paper tomorrow or Saturday or one just promoting the brand). […]
And, one of the strangest, an ad for a weekly Times online 'streamlined' series with Tony Hawks – sponsored by VW Passat C (see 'A Life More Streamlined'). The remarkable thing about this is the deliberate melding of editorial and advertising – the tagline for the VW Passat is 'See the new streamlined coupe'. "
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