Jeff Jarvis: History in the making the LA Times's online ads hit target | Media | The Guardian January 12, 2009
Posted by Jonathan Hewett in : delicious links , trackbackJeff Jarvis heralds the prospect of major papers going online-only as online revenue makes the grade:
” …the editor of the Los Angeles Times, Russ Stanton, said the paper’s online advertising revenue is now sufficient to cover the Times’s entire editorial payroll, print and online. “Given where we were five years ago, I don’t think anyone thought that would ever happen,” he said in email. “But that day is here.” The same day has arrived for at least one more major US newspaper. What this tells me is that we are on the cusp of the moment when online revenue could sustain a substantial digital journalistic enterprise without the onerous cost of printing and distribution. Hallelujah.
There are caveats aplenty…”
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