Google abandons Print Ads newspaper ad sales service after disappointing results | Media | guardian.co.uk January 21, 2009
Posted by Jonathan Hewett in : delicious links , trackback"The Print Ads scheme let advertisers buy space in newspapers and magazines in the same way that Google auctions space through its other services: advertisers picked their ideal spot then submitted bids for space in the publications they had been matched with.
More than 800 publications in the US signed up to the scheme, including The New York Times, the Tribune company, Gannett and the Washington Post.[…]
But it never delivered the level of returns required – particularly for cash-strapped newspapers which had lost vast amounts of classified advertising to websites such as Craigslist and Google itself."
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