French town of Eu seeks search engine optimisation (SEO)?

A great story explains the problem:

Anybody entering the word “Eu” in a search engine is likely to get a number of results, but most will be a reference to the past participle of the French verb avoir (to have), not to the pretty market town in Normandy.

The search also brings up pages related to the European Union.

Accordingly, the small town, which boasts a number of attractions, including an impressive château and gardens, is being bypassed.

It goes on to quote the mayor, who advocates changing the town’s name rather than paying search engines such as Google to boost its ranking. SEO probably wouldn’t work just for “Eu” — but “town of Eu” now comes up trumps. Helped, no doubt, by the story in the Telegraph (and elsewhere).

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