Print is still king: Only 3 percent of newspaper reading happens online » Nieman Journalism Lab April 29, 2009Posted by Jonathan Hewett in : delicious links , trackback
Martin Langeveld does some estimates to get to this three percent figure and concludes:
"So whether you look at page views or time spent reading, only around 3 percent of newspaper reading happens online. I’ve made a few estimates along the way to reach that conclusion, but only a drastic and unwarranted change in my few guestimates would change that result signficantly.
Is it any wonder then, that online revenue is stuck at less than 10 percent of the print revenue? Given the online share of audience attention, 10 percent looks high, actually."