Cervical cancer vaccine, online news, Google and SEO October 2, 2009Posted by Jonathan Hewett in : Journalism, linking, science, SEO , trackback
SEO expert Malcolm Coles kicked off an interesting experiment yesterday, to shift the emphasis in Google’s search results away from “negative and inaccurate information” (eg some news stories) linking a girl’s death to the cervical cancer vaccine and towards NHS pages about the vaccine.
More by Malcolm here about the tendency of some news stories to suggest (or make) a connection between the death and the vaccine.
He has been encouraging bloggers and others to publish web links, with relevant linked text, to influence Google’s search results, such as cervical cancer jab, cervical cancer vaccine, and cervical cancer vaccine Q&A.
So far, the NHS seems to have bought ‘sponsored links’ against some search key words, but I don’t see any of the NHS sites in the first page of Google’s search results for “cervical cancer jab”, which continues to be dominated by news stories.