Three things for newspapers to work on, suggests Google boss Eric Schmidt October 6, 2009
Posted by Jonathan Hewett in : delicious links , trackbackFrom his Q&A with The Times:
"Personalize the news – at its best, the on-line version of a newspaper should learn from the information I'm giving it – what I've read, who I am and what I like – to automatically send me stories and photos that will interest me.
Make the content available anywhere – as more "smart" or web-enabled phones hit the market there will be even greater access to what can be considered mobile reading platforms. […]
Embrace journalism as a two-way conversation – the advent of real-time reporting […] means micro-blogging and citizen journalism are here to stay. This phenomenon, combined with the potential benefits to the reader of knowing what their friends or others are reading or saying about events, means newspapers now have a chance to be a 21st century community forum. The more this dialog among and between the newspaper and its readers develops, the greater the opportunity newspapers will have to make money from their content."
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