US guidelines will require bloggers to disclose links with advertisers October 6, 2009
Posted by Jonathan Hewett in : delicious links , trackbackInteresting to see how this might work (or not?) — due to come into effect on 1 December. From CJR's The Kicker blog:
"In light of recent scandals involving bloggers, advertisers, and the merging of the two in the ethically precarious practice known as “blogger payola”…the Federal Trade Commission has voted on—and, by a margin of 4 to 0, voted for—new guidelines that will require bloggers to disclose any “material connection” to advertisers, including payments for endorsements and free product samples."
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