When the lack of comments damages your news brand October 6, 2009
Posted by Jonathan Hewett in : delicious links , trackbackPaul Bradshaw unpacks an example from the BBC news website, concluding:
"What the discussion around the BBC Education news piece highlights is the risk to a news brand in not publishing comments (as is the case – for now – on most BBC News reports. Indeed, I would add that not having bylines to all reports or contact emails makes the organisation look even more opaque.)
Of course having comments on the story would have allowed this discussion to take place in public, from the start, and provide readers of the article with some critical context, turning a single-source ‘He Said’ article into a ‘He Said-She Said’ piece at the very least. That’s a technical issue that is being addressed, but in the meantime the BBC brand suffers."
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