An editor reflects on her use of Twitter October 14, 2009
Posted by Jonathan Hewett in : delicious links , trackback"Cara Ellen Modisett, editor of Blue Ridge Country, tweets. With two Twitter accounts for business and one for personal use, she tweets with purpose and with creativity.
“The basis of Twitter is conversation,” says Modisett. “Each individual Twitter account has its own voice. When I tweet as an editor, it's more about relationships; when tweeting about the magazine, it's to promote the content of the magazine. I find my instantaneous voice on the web.”
Twitter also serves as her reporter's notebook. “My tweets become my notes. I go back to my Twitter feed to put the story together. Sometimes a tweet becomes a kernel of an idea which can lead to something larger creatively and journalistically.” Recently, Modisett tweeted events and observations live during the Virginia Press Women's conference."
Interesting discussion about professional branding online follows in the comments on the post on Handshake 2.0.
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