How social networks can help save media (Jim Brady, True/Slant)

Social networks have created an under-exploited advantage for media companies, suggests Jim Brady:

"…news consumption has now become seamlessly blended into the daily lives of so many consumers. Twenty years ago, if you wanted to read the newspaper, you completely dedicated yourself to it at the breakfast table or dinner table or den for some fixed period of time. When you were done, you went off to work, paid bills or went shopping, and news wasn’t a part of the equation.[…]

Now, think about media consumption in the social media era. Today, content from media companies lives in the same stream as so much other information in a consumer’s life. […] Now, if you’re using e-mail, Facebook or Twitter — three pretty big chunks of time for most Web-savvy consumers — you can, at any moment, be pulled back into news and information. This is a massive opportunity, and one that requires news organizations become fuller participants in those venues."

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