US guidelines will require bloggers to disclose links with advertisers October 6, 2009
Posted by Jonathan Hewett in : delicious links , add a commentInteresting to see how this might work (or not?) — due to come into effect on 1 December. From CJR's The Kicker blog:
"In light of recent scandals involving bloggers, advertisers, and the merging of the two in the ethically precarious practice known as “blogger payola”…the Federal Trade Commission has voted on—and, by a margin of 4 to 0, voted for—new guidelines that will require bloggers to disclose any “material connection” to advertisers, including payments for endorsements and free product samples."
Cervical cancer vaccine, online news, Google and SEO October 2, 2009
Posted by Jonathan Hewett in : Journalism, SEO, linking, science , add a commentSEO expert Malcolm Coles kicked off an interesting experiment yesterday, to shift the emphasis in Google’s search results away from “negative and inaccurate information” (eg some news stories) linking a girl’s death to the cervical cancer vaccine and towards NHS pages about the vaccine.
More by Malcolm here about the tendency of some news stories to suggest (or make) a connection between the death and the vaccine.
He has been encouraging bloggers and others to publish web links, with relevant linked text, to influence Google’s search results, such as cervical cancer jab, cervical cancer vaccine, and cervical cancer vaccine Q&A.
So far, the NHS seems to have bought ’sponsored links’ against some search key words, but I don’t see any of the NHS sites in the first page of Google’s search results for “cervical cancer jab”, which continues to be dominated by news stories.
Shifting from mass media to individuated media October 2, 2009
Posted by Jonathan Hewett in : delicious links , add a commentVin Crosbie highlights the magnitude of the transition he envisages:
"We're now in the early years of this transition from mass media to individuated media, maybe 10 years into a process that will take a generation. The writing is on the wall, but most traditional media companies still think it's only graffiti. Yet the change will come and be sudden and sharp, not gradual. Just ask the newspaper industry, the first to be affected. The radio industry's and the TV industry's affiliate infrastructures will be next. There are pioneers who are ably leading the advertising and public relations industries through the change, but not everyone in those industries will make it to the Promised Land.
If you think you've seen changes in the past 10 to 15 years, you ain't seen nothing yet. […] However, the opportunities to profit and grow careers within individuated media, for those who know how to do it, will be extraordinary. Be one of those people."
Rescuing The Reporters « Clay Shirky October 2, 2009
Posted by Jonathan Hewett in : delicious links , add a commentIt's the original, local news reporting that counts, says Clay Shirky, after a 'news biopsy' of his old hometown paper. Six news reporters unearthing valuable stories — with 53 other staff in the newsroom. [NB Shirky includes sport and columnists as 'other'.] His conclusion: around a dozen are critical for the good of the town — and so, if necessary, could be transferred to a non-profit employer.