Providing the information you didn’t know you wanted — Google CEO Eric Schmidt on newspapers, monetisation and the semantic web August 18, 2010Posted by Jonathan Hewett in : delicious links , add a comment
Snippets from a Wall Street Journal interview with Schmidt:
Says Mr. Schmidt, a generation of powerful handheld devices is just around the corner that will be adept at surprising you with information that you didn’t know you wanted to know. “The thing that makes newspapers so fundamentally fascinating—that serendipity—can be calculated now. We can actually produce it electronically,” Mr. Schmidt says.[...]
On one thing, however, Google is willing to bet: “The only way the problem [of insufficient revenue for news gathering] is going to be solved is by increasing monetization, and the only way I know of to increase monetization is through targeted ads. That’s our business.”[...]
“As you go from the search box [to the next phase of Google], you really want to go from syntax to semantics, from what you typed to what you meant. And that’s basically the role of [Artificial Intelligence]. I think we will be the world leader in that for a long time.”delicious links , add a comment
These are the five pertinent points raised by Martin Moore of the Media Standards Trust, in the wake of WikiLeaks’ release of the Afghan War logs, and the resulting stories by The Guardian, the New York Times and Der Spiegel. He predicts that massive data releases of this kind are likely to accelerate — so news organisations need to get their act together and ask themselves the following:
1. How do we harness public intelligence to generate a long tail of stories?
2. How do we make it personal?
3. How can use the data to increase trust?
4. How do we best — and quickly — filter the data (and work out what, and what not, to publish)?
5. How can we ensure future whistleblowers bring their data to us?