iPad apps are our flagship newspaper products, says News Corp’s James Murdoch November 12, 2010
Posted by Jonathan Hewett in : delicious links , add a commentJames Murdoch highlights the revenue potential but also the risks of iPad apps, in an interview at the Monaco Media Forum: “Our flagship newspaper products are now the iPad apps,” Murdoch said, and they pose a greater risk. “The problem with the apps is they’re much more directly cannabilistic of the core print product than the web site.” He added, “People interact more. They don’t dip in and out. The key is to get the advertising yields” to be the same. Combine that with the lower production costs, and the business model for apps could be highly attractive.