James Murdoch highlights the revenue potential but also the risks of iPad apps, in an interview at the Monaco Media Forum: “Our flagship newspaper products are now the iPad apps,” Murdoch said, and they pose a greater risk. “The problem with the apps is they’re much more directly cannabilistic of the core print product than the web site.” He added, “People interact more. They don’t dip in and out. The key is to get the advertising yields” to be the same. Combine that with the lower production costs, and the business model for apps could be highly attractive.