hackademic.net -- journalism • learning • teaching = journalism education » linking http://hackademic.net hackademic.net -- journalism, teaching and learning, the media, research, and more... <br> ... from the perspective of a journalism educator Wed, 12 Oct 2011 12:31:54 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Cervical cancer vaccine, online news, Google and SEO http://hackademic.net/2009/10/02/cervical-cancer-vaccine-online-news-google-and-seo/ http://hackademic.net/2009/10/02/cervical-cancer-vaccine-online-news-google-and-seo/#comments Fri, 02 Oct 2009 17:09:10 +0000 Jonathan Hewett http://hackademic.net/?p=430 SEO expert Malcolm Coles kicked off an interesting experiment yesterday, to shift the emphasis in Google’s search results away from “negative and inaccurate information” (eg some news stories) linking a girl’s death to the cervical cancer vaccine and towards NHS pages about the vaccine.

More by Malcolm here about the tendency of some news stories to suggest (or make) a connection between the death and the vaccine.

He has been encouraging bloggers and others to publish web links, with relevant linked text, to influence Google’s search results, such as cervical cancer jab, cervical cancer vaccine, and cervical cancer vaccine Q&A.

So far, the NHS seems to have bought ’sponsored links’ against some search key words, but I don’t see any of the NHS sites in the first page of Google’s search results for “cervical cancer jab”, which continues to be dominated by news stories.

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