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	<title>hackademic.net -- journalism • learning • teaching = journalism education &#187; Readership</title>
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		<title>Confusing the readers: divergent stories from the same source</title>
		<link>http://hackademic.net/2007/06/01/confusing-the-readers-divergent-stories-from-the-same-source/</link>
		<comments>http://hackademic.net/2007/06/01/confusing-the-readers-divergent-stories-from-the-same-source/#comments</comments>
		<pubDate>Fri, 01 Jun 2007 15:38:11 +0000</pubDate>
		<dc:creator>Jonathan Hewett</dc:creator>
				<category><![CDATA[Journalism]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Readership]]></category>
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Confusing if they see the front pages of the Daily Mail and the Daily Express, that is. Choose between &#8220;Is the house price boom over?&#8221; and &#8220;House prices still soaring&#8221; respectively.
These are going in my file of possible examples to look at with students &#8212; at first glance, the stories look contradictory. On closer inspection, [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://hackademic.net/wp-content/uploads/2007/06/mailandexpresshouseprices.jpg' alt='Daily Mail and Express front pages: house price stories' style=float:right; margin-left: 5px;/></p>
<p>Confusing if they see the front pages of the Daily Mail and the Daily Express, that is. Choose between <a href="http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=458848&#038;in_page_id=1770">&#8220;Is the house price boom over?&#8221;</a> and <a href="http://www.express.co.uk/posts/view/8411/House+prices+still+soaring#comments">&#8220;House prices still soaring&#8221;</a> respectively.</p>
<p>These are going in my file of possible examples to look at with students &#8212; at first glance, the stories look contradictory. On closer inspection, it&#8217;s a matter of emphasis, both using Land Registry figures in different ways: the Mail story concentrates on those for the month of April, while the Express piece looks at the annual increase.</p>
<p>Both angles were fairly clear in the Land Registry source document (<a href="http://www.landreg.gov.uk/assets/library/documents/hpir0507.pdf">PDF here</a>), although the annual 9.1% increase was flagged up more prominently.</p>
<p>One aspect of stories that students sometimes find tricky to pick up, at least to start with, is how a chosen angle might play with readers. Here it&#8217;s &#8220;welcome news for homeowners&#8221; (Express) or &#8220;end of the 11-year property boom [...] alarm bells sounded [...] bubble appears to be bursting [...] situation now is likely to be even worse&#8221; (Mail).</p>
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