So what are local papers in London doing with online video at the moment? In many cases, not much.
Spurred by discussions at the AJE and in the exchange of comments on this podcast at Paul Bradshaw’s blog, including those from Neil Benson of Trinity Mirror, I’ve looked at a (small and unrepresentative) sample of websites of newspapers covering areas I know — and only one out five appears to have local video content online (as of 21 June 2007).
Here’s the run-down, in no particular order:
South London Press (Trinity Mirror): No local video content. Four ‘celebrity videos’, eg “UK nanny and TV star Stella Reid”; Joe Wadsack, “wine expert on Richard and Judy” talking about “the secret behind Aussie wines”.
Southwark News (Southwark Newspaper Ltd): No video.
Islington Gazette (Archant): No video.
Sutton Guardian (Newsquest): Separate ‘video news’ section, with six in ‘latest’ section, dated 30 May-18 June 2007. These six videos appear specific not to Sutton but to other areas covered by Newsquest South London (eg Croydon, Tooting, Kingston). In one case the video comes from another Newsquest title (Watford Observer) but is relevant because the story has a Surrey link.
‘Archive’ indicates a further 47 videos, ie 53 in total, dating back to 10 October 2006, which suggests one or two new videos going on the site each week (average 1.4 per week).
Croydon Advertiser (Trinity Mirror): No video — but soundslides (still pics plus audio and/or text) hosted at a blog run by David Berman, picture editor. I recalled reading about these on the blogs of Andy Dickinson and Martin Stabe. The lack of links to the soundslides from the Croydon Advertiser website seems odd: for example, the latter ran two stories about a crane collapsing (links here and here) but with no mention of the soundslide about it.
I also tried to look at the Hackney Gazette (Archant) but its site was not available. I don’t recall seeing any video there when I last looked.
Given some of the uncertainties, there may be good reasons for some newspapers NOT to dive into online video. Other papers in some of these groups are doing interesting things with online video — as is clear from those shortlisted for Website of the Year in the Regional Press Awards 2007. In addition, some of Trinity Mirror’s titles may be changing hands soon, and my sample does not include any Johnston Press titles.
It’ll be interesting to see how things develop at these sites (and elsewhere) — and not only with video, of course.