Five free places to learn how to touch type online August 14, 2009
Posted by Jonathan Hewett in : delicious links , add a commentSites suggested by Jane Hart. For links, click through to her post (at end, below):
1. Goodtyping.com – Online typing course
2. Peter’s Online Typing Course – A set of free online typing lessons and typing exercises for beginning typists
3. Power Typing -this online free typing tutor is an educational web site for kids, students and adults alike!
4. typeonline.co.uk – structured touch typing course for motivated individuals looking to develop their keyboard skills
5. Typing Web – free online typing tutor & keyboarding tutorial for typists of all ages. All skill levels will benefit from TypingWeb’s free keyboarding lessons.
UPDATE: I’ve just found another one on my list!
6. Keybr – Online keyboarding lesson
How much will people pay for news? May 17, 2009
Posted by Jonathan Hewett in : delicious links , add a commentJohn Naughton: "…as providers disappear (or, like Murdoch, decide to charge), the supply of free news will diminish and something more like a normal market will emerge. Only then will we find out what people are willing to pay for news."
Focus on your target readership March 20, 2009
Posted by Jonathan Hewett in : delicious links , add a commentFocusing on your target reader — here, morning free paper Metro:
"We used the term 'urbanite' to describe our readers – between the ages of 18 and 44, in the ABC1 bracket, white-collar workers," says Steve Auckland, managing director of Associated Newspapers' free newspapers division.
"It's a demographic which has been on the rise in the last 10 years, these young affluent workers who really like to live in the city and enjoy the city. We came up with the term first and it's been used primarily by advertising agencies and clients."
Each year Metro recruits 4,000 readers to a panel and conducts seven major surveys with them, plus mini-polls, to find out in detail about their attitudes, opinions and lifestyles.
Paid-for-free papers: the mirage of the hybrid models | Monday Note November 5, 2008
Posted by Jonathan Hewett in : delicious links , add a commentMore than 56% of the IHT's circulation is free, says, Frédéric Filloux (Schibsted), analysing the free/hybrid model and some key questions it raises:
"How to reach a bigger chunk of high value audiences using the same technique? “Than can be summed up in one idea”, says Bruno Patino, former CEO of Le Monde Interactive, who likes to pitch the concept of paid-for-free newspapers: “The audience I do want, as a publisher, gets the paper for free; the rest have to pay for it”. […]
"The hybrid model bumps against two limits, though. The first one is the fit of the product to the target audience(s). […] The second limit is the social approach of the news business."
Web 2.0: Chronicle of a death foretold | Media Money October 12, 2008
Posted by Jonathan Hewett in : delicious links , add a commentCrunch time is coming for Web2.0 companies, says Peter Kirwan:
"The business models underpinning social media and user-generated content are in big, big trouble.
Funding is drying up. The space available for experimentation in media planning is closing down rapidly. The cult of free looks decidedly vulnerable. […]
Suddenly, and rather miraculously, ad-funded web sites are becoming unfashionable. Paid content? It’s the new black. As one VC puts it: “Free is over; I am only interested in investing in services that customers pay for.”[…]
Welcome to the future. The breaking of web 2.0 will look a bit like the dot com crash of 2000 — only this time, everyone will be scared."