Refining Twitter: how to filter out (or search for) tweets by specific keywords — using Tweetdeck

Using Tweetdeck, you can hide tweets if they contain words you specify — and, conversely, set up filters like a search, to show only tweets showing specific keywords. There are two main ways of doing this and, on the day of the iPad2 goes on sale in the UK, I’m using ‘iPad’ as the keyword to filter out or (Apple fans, please note) search for.

Filter out anything you don’t want to see from Twitter

One way is to set a filter to affect everything in Tweetdeck; this applies to all columns and accounts. In the settings, look for the Global Filter menu — and type in the relevant word(s). You can also filter out tweets by people and source. Farewell those unwanted updates from Foursquare or Paper.li, perhaps.

To filter out tweets from all columns/accounts, use the Global Filter

To filter out tweets from all columns/accounts, use the Global Filter

The other, more selective way is to apply a filter to a chosen column — which you can also use as a ‘positive’ filter to show only tweets as specified.

Filter columns for specific words in Twitter

Look for the row of icons at the foot of the column you wish to filter or search, and click on the filter icon (an arrow curving down to a line). Using the default settings that then appear, you can type in a word or other text to exclude. To remove a filter, click the ‘x’ to the right.

Use the column filter to hide tweets

Use the filter to hide tweets containing specific words

Use column filters to find relevant tweets

Finally, the small drop-down menus in a column filter also allow you to search for tweets containing specific words or other text — simply change the minus sign to a plus. This ‘positive filter’ can be a useful shortcut, eg to hunt down a tweet you glimpsed and need to find again, or quickly to show particular tweets or only those with links (filter for ‘http’).

Use a column filter to show only specific tweets

Use a column filter to show only specific tweets

You can also filter by name, source or time of tweets instead of text. The column filter provides additional flexibility when used with a search column, eg to remove (old-style) retweets from a search on a particular hashtag (filter out ‘RT @’).

iPad apps are our flagship newspaper products, says News Corp’s James Murdoch

James Murdoch highlights the revenue potential but also the risks of iPad apps, in an interview at the Monaco Media Forum: “Our flagship newspaper products are now the iPad apps,” Murdoch said, and they pose a greater risk. “The problem with the apps is they’re much more directly cannabilistic of the core print product than the web site.” He added, “People interact more. They don’t dip in and out. The key is to get the advertising yields” to be the same. Combine that with the lower production costs, and the business model for apps could be highly attractive.

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