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Covering the London Marathon using social media: 5 lessons learned :: Kate Day April 29, 2009

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Kate Day reflects on her experience — perhaps the most important point is: "Let the story choose the medium rather than worrying about playing with all the toys available to you."

So armed with my camera, three lenses, a laptop and an iPhone, I decided to see what it was like using social media to cover a live event. In fact, the process began a few days before the race. I knew my starting point would be great photos. So I asked my followers on Twitter where I should shoot from. They duly came back with ideas and one of them asked if I could send small pictures of each location out in my Twitter stream.

I began to see Twitter as a kind of glue that held the various pieces of coverage together, a way of giving a behind-the-scenes glimpse of what it was like to be there photographing the event.

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