How news organisations are using Google Wave to engage their audience January 19, 2010
Posted by Jonathan Hewett in : delicious links , add a commentThe Chicago Tribune’s RedEye has a live public Wave on news every weekday morning. Hilary Fosdal writes:
“With each Daily Wave, RedEye connects with their readers and builds a sense of community. The RedEye is also demonstrating that is sees itself as more than a newspaper and more than a blog by embracing innovative technology that encourages a continuous and dynamic discussion about the news.
Robert Quigley, social media editor of the Austin American-Statesman has also held public waves with his readers.
“The challenge right now is keeping public waves on topic. If they get more than 50 blips discussion grinds to a halt […] for Google Wave to work during a news event, there needs to be the ability to moderate and/or easily spin something into another wave and link to it in the first wave to keep it on topic.” ”
SEO basics can help, but great content — and telling people — is what really counts October 18, 2009
Posted by Jonathan Hewett in : delicious links , add a commentGreat post on Search Engine Optimisation (SEO) by Derek Powazek (who ought to know): "If someone charges you for SEO, you have been conned. […] The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web.
[…] the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again.
That’s it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again.
Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog.
[…] It’ll take time. A lot of time. But it works. And it’s the only thing that does."
When the lack of comments damages your news brand October 6, 2009
Posted by Jonathan Hewett in : delicious links , add a commentPaul Bradshaw unpacks an example from the BBC news website, concluding:
"What the discussion around the BBC Education news piece highlights is the risk to a news brand in not publishing comments (as is the case – for now – on most BBC News reports. Indeed, I would add that not having bylines to all reports or contact emails makes the organisation look even more opaque.)
Of course having comments on the story would have allowed this discussion to take place in public, from the start, and provide readers of the article with some critical context, turning a single-source ‘He Said’ article into a ‘He Said-She Said’ piece at the very least. That’s a technical issue that is being addressed, but in the meantime the BBC brand suffers."
Cervical cancer vaccine, online news, Google and SEO October 2, 2009
Posted by Jonathan Hewett in : Journalism, SEO, linking, science , add a commentSEO expert Malcolm Coles kicked off an interesting experiment yesterday, to shift the emphasis in Google’s search results away from “negative and inaccurate information” (eg some news stories) linking a girl’s death to the cervical cancer vaccine and towards NHS pages about the vaccine.
More by Malcolm here about the tendency of some news stories to suggest (or make) a connection between the death and the vaccine.
He has been encouraging bloggers and others to publish web links, with relevant linked text, to influence Google’s search results, such as cervical cancer jab, cervical cancer vaccine, and cervical cancer vaccine Q&A.
So far, the NHS seems to have bought ’sponsored links’ against some search key words, but I don’t see any of the NHS sites in the first page of Google’s search results for “cervical cancer jab”, which continues to be dominated by news stories.
Finding a niche: do papers need to focus better on what they do well? September 27, 2009
Posted by Jonathan Hewett in : delicious links , add a commentJim Brady, web consultant to Guardian America: “You take most newspapers in the U.S., there are a couple things they’re really, really good at, better at probably than anybody else. And then there are a long list of things they’re just no better at—especially if you look at soft sections […]
I don’t think that producing a paper that’s great at 30 percent of the subjects it covers and OK at the other 70 percent really has much of a future on the Web, because it’s just too hard to compete. We’re in this social media world now where if I’m on Twitter or I’m on Facebook and someone sends me an article, three pieces of information come with that: what friend of mine sent me the article, what the headline says, and who produced the article. And I would argue that who produced the article is by far the least important of the three.”
UK news sites see 54% increase in hits from USA September 20, 2009
Posted by Jonathan Hewett in : delicious links , add a commentRobin Goad of Hitwise sets out the figures, noting that the Drudge Report is the second-largest source, sandwiched by Google Search (top) and Google News (third):
“UK Internet visits to News and Media websites grew by 8% last year, but British news sites aren’t just being successful at home. As the chart below illustrates, US Internet visits to UK News and Media websites have increased by 54% over the last 12 months.
BBC News ranked as the 21st most visited News and Media website in US during August, while the Daily Mail was 47th and the BBC Homepage 65th. Other British sites in the US News and Media top 200 last month included: the Telegraph (71st), the FT (115th), The Sun (117th), Times Online (131st) and the Guardian (134th).
The growth of British news sites is somewhat slower in Australia, but then they are starting from a larger base; BBC News ranked 13th in the Australian News and Media category last month, for example, while the corporation’s homepage was 18th.”
BusinessWeek sinks $16m on social media project September 15, 2009
Posted by Jonathan Hewett in : delicious links , add a commentSounds like a spectacularly large spend for a social networking site, even for a large publishing company. Makes me wonder if there's more to be told. From Brand Republic:
"As the bid deadline for ailing BusinessWeek magazine approaches the McGraw-Hill title is revealed to have spent $16m on creating its social networking site, which is generating little cash.
BusinessWeek launched its social networking venture Business Exchange in 2007. By 2008 it had spent $16m on the site, which is estimated by the New York Time to have generated just $600,000 in revenues."
Five free places to learn how to touch type online August 14, 2009
Posted by Jonathan Hewett in : delicious links , add a commentSites suggested by Jane Hart. For links, click through to her post (at end, below):
1. Goodtyping.com – Online typing course
2. Peter’s Online Typing Course – A set of free online typing lessons and typing exercises for beginning typists
3. Power Typing -this online free typing tutor is an educational web site for kids, students and adults alike!
4. typeonline.co.uk – structured touch typing course for motivated individuals looking to develop their keyboard skills
5. Typing Web – free online typing tutor & keyboarding tutorial for typists of all ages. All skill levels will benefit from TypingWeb’s free keyboarding lessons.
UPDATE: I’ve just found another one on my list!
6. Keybr – Online keyboarding lesson
You can't do that in a classroom! July 2, 2009
Posted by Jonathan Hewett in : delicious links , add a commentWhat traditional teaching env. canNOT do (Cath Ellis — great post): "I think it’s time we shifted our thinking away from what eLearning can do to what traditional teaching environments can’t do. The simple fact is, however, that such thinking is deeply iconoclastic. The simple suggestion that traditional, face-to-face learning environments have limitations and *gasp* may even be found wanting is unthinkable to many teachers and learners who have never experienced anything else. But that’s precisely the point. It’s vital that we be able to evaluate different teaching and learning environments on their objective relative merits in order to best harness their distinct potentials. As such, it’s vital that we move away from old-fashioned hierarchical thinking that positions face-to-face learning environments at the top of the heap.
To that end, here is a list of 5 things that can’t be (easily) done in a rigidly synchronous learning space (a time-limited physical face-to-face classroom) "
Search takes umlaut out of Bruno online July 2, 2009
Posted by Jonathan Hewett in : delicious links , add a commentGuardian style guide ed (David Marsh): " So we have opted to use the umlaut in the paper but not online. The production editor of guardian.co.uk says: "In exceptional cases such as this, where the stories are just not being found on the internet because of the accent, we will remove the relevant accent on the website." "
As style guide editor I support that decision, even though it has given rise to an unusual situation in which we are using one spelling in our newspapers and another on our website. There is not much point in being consistent, however, if no one is reading us.