Search takes umlaut out of Bruno online July 2, 2009
Posted by Jonathan Hewett in : delicious links , add a commentGuardian style guide ed (David Marsh): " So we have opted to use the umlaut in the paper but not online. The production editor of guardian.co.uk says: "In exceptional cases such as this, where the stories are just not being found on the internet because of the accent, we will remove the relevant accent on the website." "
As style guide editor I support that decision, even though it has given rise to an unusual situation in which we are using one spelling in our newspapers and another on our website. There is not much point in being consistent, however, if no one is reading us.
WAN: Traditional media has five years growth left – Press Gazette October 20, 2008
Posted by Jonathan Hewett in : delicious links , add a commentHave predictions of the death of traditional media been exaggerated? From the World Association of Newspapers conference:
"…Marcel Fenez [of PWC] said that although digital advertising will continue to soar over the next five years it will still only globally represent 10 per cent of total advertising for newspapers by 2012.
He forecast that global print advertising will grow 1.8 percent to $123.3 billion in 2012, while global digital advertising will grow 19.3 percent to $13.4 billion.
He said: "One of the things we need to get into context here is that traditional media isn't dead yet and won't be for the next five years."
"It's very important to think why. The over-50s are helping to sustain traditional media, and also in many of the emerging markets there is still plenty of room for traditional media. The death of traditional media is exaggerated, at least in a five-year context." "