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When the lack of comments damages your news brand October 6, 2009

Posted by Jonathan Hewett in : delicious links , add a comment

Paul Bradshaw unpacks an example from the BBC news website, concluding:

"What the discussion around the BBC Education news piece highlights is the risk to a news brand in not publishing comments (as is the case – for now – on most BBC News reports. Indeed, I would add that not having bylines to all reports or contact emails makes the organisation look even more opaque.)
Of course having comments on the story would have allowed this discussion to take place in public, from the start, and provide readers of the article with some critical context, turning a single-source ‘He Said’ article into a ‘He Said-She Said’ piece at the very least. That’s a technical issue that is being addressed, but in the meantime the BBC brand suffers."

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Web 2.0: Chronicle of a death foretold | Media Money October 12, 2008

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Crunch time is coming for Web2.0 companies, says Peter Kirwan:

"The business models underpinning social media and user-generated content are in big, big trouble.
Funding is drying up. The space available for experimentation in media planning is closing down rapidly. The cult of free looks decidedly vulnerable. […]
Suddenly, and rather miraculously, ad-funded web sites are becoming unfashionable. Paid content? It’s the new black. As one VC puts it: “Free is over; I am only interested in investing in services that customers pay for.”[…]
Welcome to the future. The breaking of web 2.0 will look a bit like the dot com crash of 2000 — only this time, everyone will be scared."

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BBC extends UGC efforts with dedicated reporter — BBC NEWS | The Editors October 11, 2008

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A more proactive approach to developing stories based on user-generated content, it seems:
"[W]e've started a pilot to report more of the stories you're sending us while at the same time making a bigger effort to reach out and join in conversations on the web […]
…we've decided to try out a reporter whose beat is simply all the content you've been sending in to us – our first Interactive Reporter.
Siobhan Courtney has been with us for a fortnight now and has already scored two major successes […]
…on Tuesday night we experimented by opening up channels on video chatrooms Qik, 12Seconds and Phreadz to join in conversations wherever they were happening rather than expect people to come to us and host them on the BBC's platforms."

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Is crowd-sourcing edging into mainstream journalism — or is it just an online survey? October 8, 2008

Posted by Jonathan Hewett in : Journalism, National newspapers, News, Online, citizen journalism, reporting , add a comment

How far did asking readers for their input help Jay Rayner with his Observer article on genetically modified foods, published last Sunday? He found it a mixed bag — and a lot more work, he says.

It involved digesting hundreds of emails and online comments, says Rayner, including 159 comments on the original request online — but:

In the end, although I didn’t set out to do it this way, almost every single research paper I consulted came via our call to arms, as did three of the four main interviewees (two from each side).

My impression is that this kind of crowd-sourcing has been edging more into mainstream journalism — but often in a different way from Rayner’s “exercise in open-source journalism” (as he calls it).

Take another current example: the BBC’s iPM asking for readers/listeners to flag up what element of their spending has been hit hardest by the ‘credit crunch’, which it’s plotting on a map. Similarly, the Times Online sought readers’ comments on its 2008 Budget Survey, plotting them on a Google mapAndy Dickinson helped out. This survey-style approach is automated, of course, and so can handle large numbers of responses — clearly essential when we’re talking about more than 22,000 responses, as with iPM.

There may be a trade-off. Go for as many responses as possible, with a narrow set of questions and possible responses (so it can be readily automated). A large response might make results more reliable and/or representative. But it’s still essentially a survey, even if it has the online equivalent of bells and whistles.

On the other hand, a Rayner-style invitation to contribute is more blog-like and open-ended — which means a human has to read and digest the responses. But a ‘click here’ survey wouldn’t get you research papers and interviewees.

In the end I suspect there’s a place for open-ended crowd-sourcing, surveys, and much in between. Including pointers that help to produce a scoop.

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