Easy solutions to web production’s most common problems May 21, 2010
Posted by Jonathan Hewett in : delicious links , add a commentA great problem-solving round-up by Mark Luckie of 10,000 Words:
“In my role as multimedia producer for California Watch and in other newsrooms where I’ve worked, I am frequently approached by reporters to help them with web-related issues. Often it’s how to post content on the web, how to edit something, or how to do something I’ve never heard of (which I later google).
Here are some of the most common question I’m asked — and if you are a web producer, you are too — and the answers to those questions.”
SEO basics can help, but great content — and telling people — is what really counts October 18, 2009
Posted by Jonathan Hewett in : delicious links , add a commentGreat post on Search Engine Optimisation (SEO) by Derek Powazek (who ought to know): "If someone charges you for SEO, you have been conned. […] The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web.
[…] the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again.
That’s it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again.
Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog.
[…] It’ll take time. A lot of time. But it works. And it’s the only thing that does."
The economics of moving from print to online: lose one hundred, get back eight | Monday Note October 2, 2008
Posted by Jonathan Hewett in : delicious links , add a commentFrédéric Filloux, an editor with Norwegian group Schibsted, on how the numbers don't (yet?) add up for online newspapers: "In the world’s biggest market (the US), if the goal is the online equivalent of a daily newspaper, no independent, pure player, general news website is able to achieve even half of the break-even revenue required to just stay afloat. Only big news brands, powered by (still) immense newsrooms are able to pull in decent audiences (remember, we are talking of audience goals able to support a newsroom set at a fifth of big newspaper’s)."