SEO basics can help, but great content — and telling people — is what really counts October 18, 2009
Posted by Jonathan Hewett in : delicious links , add a commentGreat post on Search Engine Optimisation (SEO) by Derek Powazek (who ought to know): "If someone charges you for SEO, you have been conned. […] The problem with SEO is that the good advice is obvious, the rest doesn’t work, and it’s poisoning the web.
[…] the One True Way to get a lot of traffic on the web. It’s pretty simple, and I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again.
That’s it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again.
Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog.
[…] It’ll take time. A lot of time. But it works. And it’s the only thing that does."
The economics of moving from print to online: lose one hundred, get back eight | Monday Note October 2, 2008
Posted by Jonathan Hewett in : delicious links , add a commentFrédéric Filloux, an editor with Norwegian group Schibsted, on how the numbers don't (yet?) add up for online newspapers: "In the world’s biggest market (the US), if the goal is the online equivalent of a daily newspaper, no independent, pure player, general news website is able to achieve even half of the break-even revenue required to just stay afloat. Only big news brands, powered by (still) immense newsrooms are able to pull in decent audiences (remember, we are talking of audience goals able to support a newsroom set at a fifth of big newspaper’s)."